I’ve always been fascinated by why people choose one brand over another. That curiosity turned into a career, and over the last 13 years I’ve helped businesses of all shapes and sizes get noticed, get chosen and keep growing.

I’ve led marketing for a college, launched products in tightly regulated industries, and managed budgets of up to £500k across six international markets. One of the brands I worked on even picked up a Best in Show award for both its marketing and its product, which is still one of my proudest moments.

Before all that, I was behind the lens. I’m a published photographer, and I’ve shot for Monster Energy and national magazines. It means I’m just as happy planning a strategy as I am picking up the camera, and I know how to brief creatives because I’ve been one.

I’m at my best when things are a bit chaotic. Give me a messy brief, a tight deadline or a business that’s not sure where to start, and I’ll bring some order to it. I like finding the gap everyone else has missed.

Now I work with a small number of businesses at a time, acting as their outsourced marketing lead. You get one person who plans it, builds it and creates it, without the agency overhead.