Your outsourced marketing department
Your outsourced marketing department
A simple, practical plan built around your customers, your goals and your budget, so you know what to do next and why.
Built around your business
No templates. Your plan comes from your customers, your competitors and what you want to achieve.
Clear priorities
You'll know what to do first, what can wait and what isn't worth your money.
Plain English, no waffle
A plan you can read in one sitting and actually use, not a 60 page deck that sits in a drawer.
Real world experience
Backed by 13+ years of running campaigns, managing budgets and launching brands, including in tightly regulated industries.
What can I offer
Many businesses are busy with marketing but unsure if any of it is working. A good strategy fixes that. It shows you who you're talking to, what to say, where to say it and how to measure the result. Whether you're starting from scratch, planning a launch or trying to work out why growth has stalled, I'll help you find the gaps others miss and turn them into a plan. Here's what I can offer.
01
Marketing audit of your website, social channels, advertising and current results
02
Customer research to understand who buys, why they buy and what holds them back
03
Competitor and market analysis to spot opportunities and where you can stand out
04
Brand positioning and messaging, so you know exactly how to describe what you do
05
Goal setting, with clear targets and the numbers that show progress
06
Channel planning, covering where to spend your time and money across social, search, email and paid ads
07
A prioritised action plan with timelines, budget guidance and who does what
08
Launch and campaign planning for new products, services, events or rebrands
Timings are a guide and depend on the size of the project.
A relaxed call to understand your business, what's working, what isn't and where you want to get to.
I review your current marketing, dig into your customers and competitors, and look at the numbers you already have.
I pull the research together into clear findings, showing where the gaps are and where your effort will pay off most.
I turn those findings into a practical plan with goals, priorities, channels, budgets and a timeline.
We go through it together. You ask questions, challenge anything you're not sure about, and I refine it until it feels right.
You receive the final plan and a walkthrough. From there you can run with it yourself, or I can help put it into action.
What you can expect
A clear, written plan
A document you can share with your team, with the goals, priorities and timeline laid out simply.
Honest findings
A straightforward view of what's working, what isn't and what I'd stop doing. If something is wasting your money, I'll tell you.
Messaging you can use straight away
Clear wording for who you help and why they should choose you, ready to use across your website and social media.
A way to measure progress
The key numbers to track and what good looks like, so you can tell whether it's working without guessing.
Q.01
If you're spending time or money on marketing and can't say clearly what it's achieving, then yes. A strategy shows you where to focus and where you're wasting effort, which usually saves more than it costs.
Q.02
That's very common, and the plan is designed for it. Everything is prioritised, so you'll know what to do first, what can wait and what isn't worth doing, and you can start small and build up.
Q.03
Either. You can take the plan and run with it yourself or with your team, or I can help put it into action through ongoing marketing support. There's no obligation to do the second.
Q.04
Often it is. A fresh pair of eyes can spot gaps and set priorities that are hard to see from the inside. I'm happy to work alongside your existing team and share findings with them.
